Paid Search Manager
Apply Description The Role:
We are seeking a Paid Search Manager to work with R2i's amazing roster of SEM clients to develop and manage end-to-end paid search campaigns as part of larger media and marketing engagements.
This position plays a key role in driving the strategic development and growth for our clients.
This is an exceptional opportunity to build your career in paid search and marketing in an amazing agency environment.
Who Are You:
A rock star with at least 6
year of hands-on experience in paid search.
You love to craft paid search strategies to help clients meet their campaign goals, while collaborating with the wider team on the holistic media strategy and plan.
You are able to dive into accounts and find opportunities for performance improvement to maximize ROI via ongoing optimization and can clearly communicate those optimizations and results to a broad audience.
You are versed in the latest search advertising technology and value the ever-changing search landscape, ensuring you stay relevant and up-to-date on the latest and greatest search industry trends.
You are passionate about paid search and performance.
You love finding new and innovative ways to leverage bid strategies, targeting tactics, keyword research, and ad copy testing.
Principal Duties And
Responsibilities:
Manage and create end-to-end PPC programs and seek new areas of opportunity through keyword analysis, campaign strategy, ad copy development, etc.
Present search strategies and recommendations to a wide variety of clients, dialing up and down the level of detail depending on your audience's level and knowledge of search Collaborate with cross-functional teams including media specialists to plan, implement, and improve account performance aligned with client goals and initiatives Potential to grow into a management role Ensure campaigns utilize best PPC/Paid Search guidelines Proactively manage relationships with search engines (Google Ads & Bing) Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance Develop client reporting on search activities and performance Actively participate in client meetings, including presentations of strategies to clients and prospects Requirements Bachelor's Degree in Marketing, Communications, or related field 6
years of experience in paid search; agency experience a must Advance knowledge of SEM Certification in Google Ads and Google Analytics Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, cost-per-lead, conversion rate, average order size, etc.
Exceptional analytics, project management skills, writing and organizational skills Ability to work in a fast paced environment on a geographically distributed team High level attention to detail Strong client and team leadership qualities Proficiency with Microsoft Office, especially Excel Client-facing experience and comfort presenting and communicating with executive levels R2i is an independent, full-service digital marketing agency with offices in Baltimore, Seattle, and Silicon Valley that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve.
Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results.
For over a decade, we have worked with both enterprise and mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey.
R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Pentair, Leidos, Purdue, Johns Hopkins, Atlantic Health System, and Fiat Chrysler Uconnect.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
We are seeking a Paid Search Manager to work with R2i's amazing roster of SEM clients to develop and manage end-to-end paid search campaigns as part of larger media and marketing engagements.
This position plays a key role in driving the strategic development and growth for our clients.
This is an exceptional opportunity to build your career in paid search and marketing in an amazing agency environment.
Who Are You:
A rock star with at least 6
year of hands-on experience in paid search.
You love to craft paid search strategies to help clients meet their campaign goals, while collaborating with the wider team on the holistic media strategy and plan.
You are able to dive into accounts and find opportunities for performance improvement to maximize ROI via ongoing optimization and can clearly communicate those optimizations and results to a broad audience.
You are versed in the latest search advertising technology and value the ever-changing search landscape, ensuring you stay relevant and up-to-date on the latest and greatest search industry trends.
You are passionate about paid search and performance.
You love finding new and innovative ways to leverage bid strategies, targeting tactics, keyword research, and ad copy testing.
Principal Duties And
Responsibilities:
Manage and create end-to-end PPC programs and seek new areas of opportunity through keyword analysis, campaign strategy, ad copy development, etc.
Present search strategies and recommendations to a wide variety of clients, dialing up and down the level of detail depending on your audience's level and knowledge of search Collaborate with cross-functional teams including media specialists to plan, implement, and improve account performance aligned with client goals and initiatives Potential to grow into a management role Ensure campaigns utilize best PPC/Paid Search guidelines Proactively manage relationships with search engines (Google Ads & Bing) Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance Develop client reporting on search activities and performance Actively participate in client meetings, including presentations of strategies to clients and prospects Requirements Bachelor's Degree in Marketing, Communications, or related field 6
years of experience in paid search; agency experience a must Advance knowledge of SEM Certification in Google Ads and Google Analytics Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, cost-per-lead, conversion rate, average order size, etc.
Exceptional analytics, project management skills, writing and organizational skills Ability to work in a fast paced environment on a geographically distributed team High level attention to detail Strong client and team leadership qualities Proficiency with Microsoft Office, especially Excel Client-facing experience and comfort presenting and communicating with executive levels R2i is an independent, full-service digital marketing agency with offices in Baltimore, Seattle, and Silicon Valley that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve.
Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results.
For over a decade, we have worked with both enterprise and mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey.
R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Pentair, Leidos, Purdue, Johns Hopkins, Atlantic Health System, and Fiat Chrysler Uconnect.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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