Digital Marketing Analyst
Apply Description The Role:
The Digital Marketing Analyst will help the R2integrated team members optimize digital campaigns and website experiences through analyzing performance metrics, data, and trends.
The role requires an understanding of analytics along with some specific channel knowledge (can include web, social, paid search and organic/SEO), skills in reporting, visualization, and analysis to assist with metrics-driven business decisions.
Projects will involve analytics audits, analytics configurations, testing, implementation, creating dashboards that blend multiple data sources, and data analysis.
The analysis provided guides the direction and success of future website and digital initiatives.
Principal Duties And
Responsibilities:
Monitor web analytics tools and provide insight and analysis monthly on trends Advise on proper analytics setup and implement analytics tracking Ensure the flow of data through various stages of web and digital use is streamlined and tracked Collaborate with cross-funtional teams to develop, execute, and analyze results for digital marketing campaigns Report on organization performance utilizing third-party reporting and visualization tools including, but not limited to:
Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch,Tableau, and Google Data Studio Work on independent projects or projects/tasks assigned at the discretion of the management needs Requirements Bachelor's degree in Marketing, Analytics or related field 2
years Web Analytics Experience Analytics implementation experience such as engagement tracking, channel setup, and pixel placement Experience working with Google Analytics and Google Tag Manager Knowledge of tag management systems and the analytics implementation process Strong interpersonal skills with the ability to work effectively with cross-functional teams Outstanding analytical and problem solving skills Excellent written and verbal communication skills Detail oriented with sound organizational and prioritization skills Some prior exposure to digital marketing channels preferred Data visualization tool experience such as Tableau or Google Data Studio a plus R2i is an independent, full-service digital marketing agency with offices in Baltimore, Seattle, and Silicon Valley that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve.
Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results.
For over a decade, we have worked with both enterprise and mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey.
R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Pentair, Leidos, Purdue, Johns Hopkins, Atlantic Health System, and Fiat Chrysler Uconnect.
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Estimated Salary: $20 to $28 per hour based on qualifications.
The Digital Marketing Analyst will help the R2integrated team members optimize digital campaigns and website experiences through analyzing performance metrics, data, and trends.
The role requires an understanding of analytics along with some specific channel knowledge (can include web, social, paid search and organic/SEO), skills in reporting, visualization, and analysis to assist with metrics-driven business decisions.
Projects will involve analytics audits, analytics configurations, testing, implementation, creating dashboards that blend multiple data sources, and data analysis.
The analysis provided guides the direction and success of future website and digital initiatives.
Principal Duties And
Responsibilities:
Monitor web analytics tools and provide insight and analysis monthly on trends Advise on proper analytics setup and implement analytics tracking Ensure the flow of data through various stages of web and digital use is streamlined and tracked Collaborate with cross-funtional teams to develop, execute, and analyze results for digital marketing campaigns Report on organization performance utilizing third-party reporting and visualization tools including, but not limited to:
Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch,Tableau, and Google Data Studio Work on independent projects or projects/tasks assigned at the discretion of the management needs Requirements Bachelor's degree in Marketing, Analytics or related field 2
years Web Analytics Experience Analytics implementation experience such as engagement tracking, channel setup, and pixel placement Experience working with Google Analytics and Google Tag Manager Knowledge of tag management systems and the analytics implementation process Strong interpersonal skills with the ability to work effectively with cross-functional teams Outstanding analytical and problem solving skills Excellent written and verbal communication skills Detail oriented with sound organizational and prioritization skills Some prior exposure to digital marketing channels preferred Data visualization tool experience such as Tableau or Google Data Studio a plus R2i is an independent, full-service digital marketing agency with offices in Baltimore, Seattle, and Silicon Valley that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve.
Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results.
For over a decade, we have worked with both enterprise and mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey.
R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Pentair, Leidos, Purdue, Johns Hopkins, Atlantic Health System, and Fiat Chrysler Uconnect.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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